Discovered thanks to the Guardian another amazing initiative using crafts, embroidery in this case, to support women refugees social inclusion. SEP JORDAN, is a social entrepreneurship initiative founded by Roberta Ventura, an Italian born woman based in Geneva.
SEP Jordan describes themselves as ethical fashion start-up distinguished by their intricate embroidery and geometric patterns, and storytelling. For them “Every Stitch Tells a Story: each piece is embroidered by a single talented artist” based in Jerash Camp in Jordan.
Ensuring that the marvelous cross-stitch technique is being passed down from generation to generation, SEP Jordan works to empower “less fortunate artists with professional, personal and economic stability”.
CNN visit their atelier and interviewed Palestinian artists on the impact of this beautiful work.
Discover their amazing work here and follow the on facebook.
musart research lab 