In 2016, the LOEWE FOUNDATION launched the international annual LOEWE Craft Prize to showcase and celebrate newness, excellence and artistic merit in modern craftsmanship. Aiming to acknowledge the importance of craft in today’s culture and recognise artisans whose talent, vision and will to innovate will set a standard for the future, LOEWE Creative Director Jonathan Anderson conceived the initiative inspired by LOEWE’s beginnings as a craft cooperative in 1846. ‘Craft is the essence of LOEWE. As a house, we are about craft in the purest sense of the word. That is where our modernity lies, and it will always be relevant,’ Anderson has stated.British ceramist Jennifer Lee was selected as the winner of the 2018 edition among 30 finalists from close to 2,000 submissions representing over 80 countries on five continents.